Accelerate your path to product market fit. B2B software sales consulting designed for technical founders. 

Day One Sales

HELLO, TECHNICAL FOUNDERS!

So, you’ve raised a round, made your first hires, started shipping product. . .

How do you bring your unique technical insight to market?

What we’ve heard from other technical founders (a.k.a. why sales is hard)

“We have a bunch of developer sign-ups but can’t convert to paying customers.”

“We are engaged with a large enterprise who seems excited but 6 months later it doesn’t seem like we’re getting anywhere.”

“We go to VC networking events and are meeting a lot of other founders and VCs, but very few potential customers.”

Tailored playbooks and collateral to master each stage of the sales cycle

Top of funnel

Are you getting enough of the right leads?

Define your ICP and align messaging with prospect pain points. Develop a process to quickly identify & engage high potential opportunities. Use sales technology to accelerate and scale effective engagement.

Discovery & qualification

Are you latching onto customer pain, conveying how you uniquely solve it, and guiding customers on next steps?

Connect your pitch and sales collateral to customer problems. Run effective discovery to identify tangible business impact. Be prescriptive in your customer engagement model.

Running an evaluation

Are you marching towards an end goal, or reactively setting up next step after next step, one at a time?

Bring structure to pilots, trials, and proofs-of-concept (PoCs). Use frameworks to ensure validation exercises have defined scope and tangible outcomes.

Closing deals

How do you condense the time it takes to get through procurement? 

Go into negotiations with a plan and ensure agreements benefit both organizations. Reduce uncertainty in winning organization buy-in. Build mutual action plans to keep deal processes on rails.

Why Day One Sales?

We do the job every day. We’re not “strategists” or “gurus.” We’re not here to give you sales “tricks” that go viral on LinkedIn. We’re not giving you secondhand advice as investors or MBAs who have never carried a bag. We strive to bring tactical advice that’s simple, repeatable, and easy to put into practice – even if it’s your first time “doing sales.”

We bring a combined 20+ years of selling experience in B2B enterprise software. We’ve sold multi-million dollar contracts into some of the largest organizations in the world. Many of these are “land” deals. Breaking down doors. Navigating extremely complex procurement cycles. (In the post-ZIRP era, too.) Our recommendations may not sound fancy or sexy, but they get the job done.

We bring technical depth and early stage experience. We’ve sold middleware and APIs, cloud infrastructure, dev tools, and AI. So you’re selling something technically complex? We can hang. We’ve sold at startups trying to get from <$1M to $10M ARR, as well as scale-ups going from $100M to $1B ARR. So you don’t have much (or any) revenue? We can also hang.

Meet the team

Get in touch

Let’s start with an intro conversation to learn more about your startup and go-to-market (GTM) priorities, share more about our model, and determine if we’re the right fit.